Every year as the festive season approaches, our list of online shopping also grows longer. This time too, nothing is different, but one thing that is attracting the most attention on Flipkart this year is Video Commerce and Flip-in-Trends. Both new features have made shopping easy and fun, especially when people are looking for great deals for festivals. So let’s know how these features are making your shopping experience even more exciting.
Video Commerce: A New Revolution in Shopping
Video Commerce is a technology that now gives Flipkart users a chance to see, know and buy their favorite products through video. Earlier, where we had to rely only on the photos and descriptions of the product, now through live video we can see the real-time details of the products.
Benefits of Video Commerce
- Real-time Demo: You can see the products in action in live video.
- Instant Query Solving: During video commerce, you can ask questions and get answers instantly.
- Deals and Offers: Many exclusive offers are available during live sessions.
Flip-in-Trends: Catch up on fashion trends
Flipkart has also introduced the Flip-in-Trends feature, which gives you access to the latest and trending fashion items. This feature gives users information about trending clothes and accessories, making shopping even simpler.
Key points of Flip-in-Trends
- Current Fashion Trends: You get information about whatever new fashion is trending.
- Customization: This feature suggests fashion items based on your preferences.
- Savings: Trending items often get huge discounts.
Flipkart’s success in the festival season
This year, Flipkart crossed the mark of more than 33 crore visits on the first day of its Big Billion Days sale. Not only this, the products sold through live commerce streams saw a 25 times jump compared to the pre-sale period. This is just a beginning, and more trends will be seen in the coming days.
Key figures
- 33 crore visits: On the Flipkart website on the first day itself.
- 25 times increase: In purchases made through live commerce streams.
- 10 times increase: In the use of Flip-in-Trends feature.
- 85% young users: The main audience of the video commerce feature.
Big orders from small cities
This year, people from small cities i.e. Tier 2 and smaller cities have shopped a lot. According to Flipkart, 65% of video commerce users are from these small towns, which indicates that the trend of online shopping is no longer limited to big cities.
Shopping trends from small towns
- Growth: Increase in shopping from Tier 2+ cities.
- Popular categories: Mobiles, nutrition, grooming.
- Future prediction: More shopping is expected in the future.
The changing face of e-tailing
In this digital age, a new form of e-tailing or electronic retailing has emerged, where customers are getting a better shopping experience through technology. These new technology features of Flipkart not only make shopping easy, but also make it interactive and attractive.
Role of Shopsy and Flipkart Wholesale
Other platforms of Flipkart, such as Shopsy and Flipkart Wholesale, have also performed well this festive season.
Success of Shopsy
- 70% more visits: on Shopsy.
- 2.8 times transactions: compared to last festive season.
Performance of Flipkart Wholesale
- 2 times growth: in early access to e-wholesale.
- 3 times jump: in FMCG category.
Increase in demand for mobile and nutrition
A tremendous jump is also being seen in mobile, food, nutrition and grooming products. This makes it clear that people are not limited to just clothes and fashion items, but are also paying attention to the things necessary to improve their lifestyle.
Demand for mobile
- The highest demand was seen for mobile on Flipkart.
Growth of nutrition and grooming products
- This year, the nutrition and grooming category has also seen a rapid jump.
What is live commerce and why is it special?
Live Commerce is a new feature where users can view and buy products in real-time. Through live video, users get all the necessary information about the products, and they can also order the product at the same time.
Benefits of Live Commerce
- Real-time product demo.
- Instant discounts and offers.
- Direct customer interaction.
Future trends: Will we see more innovation in the future?
With the arrival of these new features of Flipkart, it is clear that the future of e-tailing is very bright. More new innovations can be expected in the coming days.Conclusion
This festival season of Flipkart has come with many new innovations, where Video Commerce and Flip-in-Trends have taken the shopping experience to a new level. From small towns to big cities, everyone is taking advantage of this new shopping experience. As technology continues to develop, this new style of shopping will attract people even more.
FAQs
1. What is Video Commerce?
Video Commerce is a new technology in which users can view products through live video and buy them at the same time.
2. What is Flip-in-Trends?
Flip-in-Trends is a feature of Flipkart that gives users information about trending fashion and latest items.
3. What are the key highlights of Flipkart’s Big Billion Days?
This year, Flipkart’s Big Billion Days sale saw over 33 crore visits, 25 times increased purchases, and more demand from tier 2+ cities.
4. How much purchases are coming from smaller towns?
According to Flipkart, 65% of video commerce users are from smaller towns, which indicates that